Military Spouse Magazine

APR 2019

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b r a n d The Military Friendly® Brands bench- marking survey is based on national and international corporate social responsibil- ity measures and standards, including the ISO 26000. According to recent and widely published research such as the Nielsen Global Survey on Corporate Social Responsibility THE MILITARY FRIENDLY ® BRANDS DESIGNATION, one of four components of the Military Friendly® Companies ratings, measures a company's social and material investment in support of the military and veteran community, including consumer supports and protections. Organizations earning the Military Friendly® Brand designation were evaluated using public data sources, personal feedback from military community members, and responses from Military Friendly® 's proprietary survey in these areas: Photo by Julianne Showalter W H A T W E L O V E 3 4 1 2 THERE ARE FOUR BROAD CLASSES OF INDICATORS: POLICY & GOVERNANCE - Overall corporate governance, policies and practices have been adopted in support of the military community. TRANSPARENCY - Community investment and engagement is made publicly available and the organization rates favorably in federal consumer compliance and protection programs. CONSUMER - Customer service and support policies, as well as marketing practices, are designed to meet military and veteran consumer needs and satisfaction. COMMUNITY - An assessment of the organization's military, veteran community, and consumer relationships, stakeholder engagement initiatives and public policy positions. (CSR), consumers around the world are saying loud and clear that a brand's social purpose is among the factors that influ- ence purchasing decisions. CSR refers to an organization's self-implemented policies designed to ensure a company's active compliance with the spirit of the b r a n d 2019 Top-Rated Brands Military Friendly® Brands ratings capture best practices in the investments corporations make in the military and veteran communities. By Military Friendly® 16 MILITARYSPOUSE.COM / APRIL 2019

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